OBJECTIVES

Creation of a consortium of international companies willing to support Designing Hope's campaign.

The consortium is welcoming especially companies having branches in Africa who can both:
- support a wide campaign of prevention and sensitization to HIV related stigmas
- and directly benefit from this partnership by implementing the campaign within their premises for their own employes.

AIDS AND BUSINESS IN AFRICA

HIV/AIDS is a growing issue for companies implemented in highly affected regions, such as Africa.
Leave days due to opportunistic diseases, funerals of relatives, psychological weaknesses, loss of motivation...
Daily, the virus affects employees of companies, and therefore, their business activity and profitability.
On the other hand, many employees are too afraid to loose their position when disclosing their status and are tempted to hide any sign of weakness in order not to raise any suspicion, which worsens their health.

APPROACH

Designing Hope wants to support these compagnies and also smaller structures, focusing on HIV/AIDS related stigmas
in professional environments, which is the key of succes for implementing any HIV/AIDS campaign.
Designing Hope believes that the strenght and simplicity of the campaign message :"I love you Positive or Negative" can help break the stigma, bring trust and confidence between colleagues and among the staff.

CONCEPT

The idea consist in creating a consortium of at least 10 companies, caring about a common ethic towards their employees and HIV related problems and willing to support this campaign and to implement it for their staff.

Their sponsorship will cover the expenses of the diffusion of 4 main actions of the campaign:






VISIBILITY & BENEFITS

In return, members of the Consortium will access :

> VISIBILITY

Joining an international campaign
The "I Love You Positive or Negative" campaign has gathered international well-known personalities.
This project is benefiting from many supports from international organizations, such as UNESCO (Artists4life) reaching large publics
on international Fairs (Art Paris, Maison&Objet, Fashion fairs...), forums (Women's Forum, Global Business Coalition), exhibitions (Alliances francaises, Rothschild Fundation).
Media coverage is developping internationaly, especially with this National campaign on 2 TV channel (Mnet and Etv) in South Africa.

logos display
- On all related communication tools: (posters, flyers, condom boxes, pedagogical kits).
targetting a large audience (offices, community places, shops, hospitals...)
- In all communication documents presenting the campaign (Press, international events...)
- On the front page of Designing Hope and Dessine l'Espoir websites, with a flash banner presenting the involvement of the consortium in the campaign.
-On every web chapter mentioning the campaign.

Company profile
10 lines will be available for each company to describe its HIV & AIDS policies, or the reason for their support.
This will be described in sections:
- "They support us"
- "Consortium"

> BENEFITS

Package
1/3 of the financed tools will be sent envery month or 3 months to Consortium Members for sensitization within the compagny,
or to be displayed in other premises according to the compagny's local projects.




Workshops
Special workshops can be organized and personalized in each company:
A collective workshop, run by the NGO together with artists involved in the project can be organized in the company premises with the employees. The collective artwork can be permanently exhibited in the premises, symbolizing the unity of the employees fighting discrimination among themselves. It could also be reproduced on leaflets, posters and condom packs.
(This is subject to additional funding to the Consortium contribution)




BUDGET (INCLUDING A FIRST EDITION OF 2 MILLIONS CONDOMS)

- 10 000 Posters A2 format (40x60cm) of 10 different models including 3 languages : 2 940 euros

- 50 000 Posters A3 format (30x40cm) of 10 different models including 3 languages : 8 670 euros

- 200 000 flyers in 3 languages : 9 600 euros

- 6600 four colors display-boxes containing each 300 condoms individually packed, corresponding to an approximate total of 2 million condoms :
Expenses for condoms : 80 000 euros
Expenses for packages and printing : 88 000 euros
Packink of each condom, done by HIV affected people within 10 different support groups : 28 000 euros
Supervision, training and psychological counselling for the condom-packing activity : (1 session of 3 days per support group : 5 400 euros)
Total for condoms : 222 610 euros.

- Graphic design of packaging, posters and flyers - translations : 2 800 euros- Expenses for storage, packaging and postage for diffusion :
      National postage of 3000 boxes of 100 (Average of 7 euros per box: 21 000 euros)
      International postage of 1000 boxes of 100 (Average of 20 euros per box: 20 000 euros)

- Expenses for coordination, logistics : visits of condom-packing activity sites:
(10 return domestic flights, one night accomodation per site and car rent) - 4000 euros.

- International coordination from France - 4000 euros.
Administration of the project, (Contacts with diffusion places, printers, transports, logistics of the projet) - 6000 euros.

Grand total : 280 410 euros

Per month, per company, (for 10 companies members of the consortium) :
2336 euros per month

In return:
-The compagny receives:
222 boxes of 300 condoms (66600 units),
330 posters A2 format,
1650 posters A3 format,
6600 flyers.

-The compagny's logo appears on all communication tools :
3300 boxes of 100 condoms,
50,000 posters A2 format,
50,000 posters A3 format,
200,000 flyers.

Other actions & programs