OBJECTIVES

Implementation of the campaign : "I love you Positive or Negative" in a HIV/AIDS policy for Africa-based companies.

DESCRIPTION

HIV/AIDS is a growing issue for companies implemented in highly affected regions, such as Africa.
Leave days due to opportunistic diseases, funerals of relatives, psychological weaknesses, loss of motivation...Daily, the virus affects employees of these compagnies, and therefore, their business activity and profitability.
On the other hand, many employees are too afraid to loose their position when disclosing their status and are tempted to hide any sign of weakness in order not to raise any suspicion, which worsens their health.

APPROACH

Many companies have hopefully understood the emergency of the situation, and started developping HIV policy in theirs branches in in Africa. Designing Hope wants to support these compagnies and also smaller structures, focusing on HIV/AIDS related stigmas
in professional environments, which is the key of succes for implementing any HIV/AIDS campaign.
Designing Hope believes that the strenght and simplicity of the campaign message :"I love you Positive or Negative" can help break the stigma, bring trust and confidence between colleagues and among the staff.

TOOLS AVAILABLE

Designing Hope benefits from the following assets to build this campaign:

- 35 artworks interpreting the campaign message, have been collected from international contemporary artists ("Artists4life" project).
- This collection has been enriched with new artworks created by african artists (Swaziland, South Africa and Mozambique)
- 23 written and video messages supporting the campaign, from charismatic African personalities from TV music and sports.



> DIVERSITY
African and European designers are busy adapting these tools for the conception of posters, flyers, condom packs in French, English and Portuguese. Diversity of visuals and messages can target various audiences (men, women, youngters...) depending on the specificity of human ressources of the company.



> PACKAGE
Designing Hope came with the concept of packages including posters, flyers, and boxes of condoms for free distribution.
It includes:
- 1 box of 300 condoms, covered with designs, messages and logos of the campaign, (see detail on the "Condom distribution")
- 1 A2 poster (can be chosen)
- 5 A3 posters (one of each available per language)
- 20 flyers (5 of each available per language)





This package helps spreading the message:
- All elements are reproducing the same artworks and messages.
- Packages can be sent regularly, ensuring the availability of condoms and awareness materials.
- They show an involvment of the management to support its staff members.

> SPECIFICITY
The selection of tools can be personalised and enriched by artworks created especially for a company.
A collective workshop, run by the NGO together with artists involved in the project can be organized in the company premises with the employees. The collective artwork can be permanently exhibited in the premises, symbolizing the unity of the employees fighting discrimination among themselves.
It could also be reproduced on leaflets, posters and condom packs.

BUDGET

The financing of this project and its development will depend on the  private sponsoring and especially Designing Hope consortium of sponsor companies invited to support and benefit from the campaign.



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