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Dessine l’Espoir has been a growing actor since 2003 in the fight against HIV AIDS, especially in Africa. In 2005, the NGO developped an international campaign fighting HIV & AIDS related stigma with the campaign: "I Love You Positive or Negative".

International personalities (musicians, artists and mediatic african celebrities) have been supporting this message to sensitize more people in countries highly affected by the pandemic.

The launch of “One Month of Love”, an innovative concept developped with Ithemba, is a new step for this campaign in Europe.


LOVE KIT
A UNIQUE CONCEPT, WITH MULTIPLE ASPECTS.

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COLLECTOR
This useful and playful booklet is an original display for an exhibition catalogue, including artworks from contemporary artists supporting the "I Love You Positive or Negative" campaign ("Artists4life" Projet), printed on 24 cases containing one condom. Some messages supporting the campaign are also printed on these boxes.

USEFUL
This booklet is an original way of promoting condoms in European countries where use of condoms is facing a dangerous decrease. "Fnac" stores have already confirmed their support to "One Month Of Love" for lauching and distributing this booklet in their network of art and culture items stores.\
 
PLAYFUL
“One Month of love” is created in a format similar to an Advent Calendar
also starting on World Aids Day, the first of december.
Each condom once detached from the booklet reveals a message or another visual.



SOLIDARITY

Ithemba, who imagined and designed this innovative concept, distributes the calendar within its network.
Distribution: www.ithemba.fr

A donation of 4 Euros attached to each booklet sold contributes to the free distribution in Africa of condoms packed in a similar way. The “I Love You Positive or Negative” message have been translated into several languages and reproduced on the packs along with signatures of African icones supporting the campaign.
This was organized together with the I Love You Positive or Negative" TV campaign organised in partnership with two major TV channels : ETV et MNET.



Short 30 seconds clips broadcasting 20 South African "Messangers" from various backgrouds (singers, actors, sportsmen, TV presenters...) and giving their personal approach of the campaign message “I Love You Positive or Negative" have been displayed between the programs of these two channels.


INFORMATIONS ON THE AFRICAN CAMPAIGN :
Safy Nezam - mail@dessinelespoir.org - 01 43 46 79 18




SPECIAL THANKS

Maison&Objet for the launch on Maiosn et Objet,
FNAC for distributing & promoting the booklet,
Optimark for building the stand and printing the kakemonos,
Collectif Pa & Team Créatif for its creative help on the booklet