DESSINE L'ESPOIR & ITHEMBA AT "MAISON & OBJET" INTERNATIONAL FAIR - PARIS

     

LAUNCH OF "ONE MONTH OF LOVE"- 1ST TO 5 SEPTEMBER 2006

For the third time this year, NGO Dessine l'Espoir is invited at the international Fair
"Maison&Objet", at the main entrance of the exhibition hall 2 at Paris Nord Villepinte.
Designing Hope presents its international campaign “I Love You Positive or Negative”
fighting HIV & AIDS related stigmas and discrimination, and an exclusive concept
developped with Ithemba: “One Month of Love”.




A UNIQUE CONCEPT, WITH MULTIPLE ASPECTS

This useful and playful booklet is an original display for an exhibition catalogue, including artworks from contemporary artists supporting the "I Love You Positive or Negative" campaign ("Artists4life" Projet, , jointly developped with UNESCO ), printed on 24 cases containing one condom. Some messages supporting the campaign are also printed on these boxes.

This booklet is an original way of promoting condoms in European countries where use of condoms is facing a dangerous decrease. "Fnac" stores have already confirmed their support to "One Month Of Love" for lauching and distributing this booklet in their network of art and culture items stores.

Ithemba, who imagined and designed this innovative concept, will distribute the calendar within its network. A donation of 4 Euros to Dessine l'Espoir attached to each booklet sold will contribute to a free condom distribution campaign in Africa, packed in a similar way with messages translated in English, Zulu and Xhosa.



EXHIBITION AT THE FAIR

An exhibition of kakemonos reproducing a selection of artworks from “One Month of Love" , together with messages from South-African icons supporting the campaign will be displayed at the Maison&Objet Fair.

These kakemonos are the first step towards a poster distribution campaign adapted for targetted population groups both in Europe and Africa (texts will be translated in African languages, appropriate visuals will be chosen).

The First of September is also a key day for Designing Hope in South Africa, with the launch
of the "I Love You Positive or Negative" TV campaign organised in partnership with two major TV channels : ETV et MNET.



Short 30 seconds clips broadcasting 20 South African "Messangers" from various backgrouds (singers, actors, sportsmen, TV presenters...) and giving their personal approach of the campaign message “I Love You Positive or Negative", will be displayed for one month between the programs of these two channels.

CONTACT & PARTNERSHIPS:

Tiphanie Krantz (+33) 1 43 46 79 18
NGO Dessine l’Espoir - 67 avenue Daumesnil -75012 Paris
www.one-month-of-love.org - mail@dessinelespoir.org

SPECIAL THANKS

Maison&Objet for this third invitation,
FNAC for distributing & promoting the booklet,
Optimark for building the stand and printing the kakemonos,
Collectif Pa for its creative help on the booklet, & design of the logo,
Team Créatif for assistance in finalizing the booklet and the booth.

The first copies of "One Month Of Love" are using Manix Condoms,
however, Manix is not supporting this project.

MORE INFORMATIONS ON ARTISTS4LIFE:

TELECHARGEMENTS FLYER, VIEW THE ARTWORK, THE CAMPAIGN, ARTISTS4LIFE,