20 South-African icons


"I LOVE YOU POSITIVE OR NEGATIVE"

Designing Hope has been mobilizing famous 'Messangers" from various backgrouds in order to sensitize different targets, young or older, man or women, living in cities or in rural areas.
The NGO is using the strengh of charismatic and popular leaders to spread this message of tolerance to targeted populations at risk on a large scale.


Messangers have signed and personalized the campaign with a written & oral message.

TV presenters Ruda Landman, Nnekwa Tsaija and Vanessa Jansen, fashion designer Kensani Maganyi, singers Zola, Kabelo, Dozi, Mandoza, Gloria Bosman, Nathaniel, Adri Kotze, Judith Sephuma, Lize Beekman, Johnny Clegg, and Zama Jobe, Hip Hop bands Black Noise, Tulano and DSO, Jazz musicians Lex Futhane, Mlungisi, and Anna Davel, Skate Board champion Adrian Day, rugby players Egan Seconds, Zahier Rlands, swimmer Nathalie Du Toit, actors Goliath Davids and Christo Davids, film director Darell Rodt, and other personalities like Gail Johnson, Bert Du Toit and China ESP.

Two National Television Networks partnership

Involving students from cinema schools

Designing Hope has involved South African students to the campaign, working with AFDA in Johannesburg and CITY VARSITY in Cape Town. Last year students, with support of their teachers, have followed the campaign messangers and filmed their personalized interpretation of the message. Post production has been organized at AFDA, with the precious support of Gianfranco Human.

MNet and E-tv

30 seconds spots are currently shown on two of the leading South African channels MNETand E-TV starting October 2006.



You can view a summaty clip presenting all personalities by clicking on the following links:

Rich of teh support of well-known messangers, Dessine l’Espoir and Designing Hope are busy developping the campaign to spread in Africa to the communities who need to receive this message.

ZONE OF ACTION - SOUTHERN AFRICA 

Designing Hope and Dessine l’Espoir chose to select 3 countries to launch the campaign: South Africa, Swaziland and Mozambique.
This area of action can then open up to more countries, including French speaking countries, but Southern Africa will definetly be the first step.
Campaign tools and messages will be available in English, French and Portuguese.
In each country, messengers will be selected to support the message officially, and stand for millions of people affected by the virus.


Nkhensani Maganyi - Stoned Cherrie's label fashion designer and TV presenter in South Africa.


African events and actions undertaken


ARTISTS4LIFE TOUR EXHIBITION IN AFRICA

A selection of 16 artworks from Artists4life, associated to messages of the artists and key messages froim the camapign, will be reproduced on posters and distributed through the network of Alliances Francaises in Southern Africa and displayed in 50 cultural centers from 20 countries.
Posters will be available in French, Portugese and English.

AWARENESS TOOLS.

The strongest posters from this exhibition will be reproduced and distributed to local NGOs, schools, hospitals, community centers and companies.
They will have some specificity depending on the targeted populations and environment.
Specific leaflets will also be printed carrying the stongest graphic and wrtitten ressources of the campaign.


ARTISTS4LIFE LOCAL EXHIBITIONS - JOHANNESBURG & MAPUTO

Two "Artist4life" exhibitions will be organized simultaneously in Maputo and Johannesburg for World Aids Day. They will gather local artists in each country with their personal approach of stigma and discrimination in their country. South African artists who are already part of the international exhibition such as Armin Pflanz, Sue Williamson, Guy Du Toit, Malcolme Payne and Nicolaas Maritz, will be associated to this local initiative.

CONDOM PACKS REFLECTING THE CAMPAIGN MESSAGES AND ARTWORKS

In 2005, 20 000 condoms have been donated by French stylist Agnes b. to Dessine l'Espoir, packed in a very attractive box carrying the campaign message. Designing Hope distributed them in Swaziland and South Africa and could see the impact of an attractive packaging on the distribution.

At present, free condoms are distributed in anonymous boxes left on the side of counters in some, administrative buildings, and in some testing centers and hospital building.
Original packaging carrying artwork, awareness messages, and famous signatures of the campaign messagers can ease distribution.

MORE INFORMATION ON THE CAMPAIGN:

DOWNLOAD FLYER, MUSIC4LIFE, ARTISTS4LIFE, VIEW THE ARTWORKS, CONTACTS, CONDOMS -, UNESCO